Facebook wants to get into mobile
WhatsApp is a mobile messaging application that allows users to send texts over the internet. This will allow users to be able to send many more texts than they do now for free.
Speaking about the potential acquisition, Mark Zuckerberg, the owner of Facebook, said: “The big thing is obviously going to be mobile. There are five billion people in the world who have phones.”
Texting is huge now both nationally and internationally. The developers of WhatsApp say that their servers handle ten billion messages every day, so the market is huge. The application is also thought to be used in no fewer than 100 countries on 750 different mobile networks; moreover, it spans all the operating systems currently available, including Android, Apple’s iOS and lesser-used platforms such as Nokia’s Symbian and Microsoft’s Windows Phone software.
Interestingly, the most downloadable version of the application is Google’s Android, which has apparently been downloaded 100 million times so far. It is also free to use for the first year, while Apple charges 61p.
Facebook makes its money via advertising, but has struggled recently despite its launch on the New York Stock Exchange. It is therefore considered by experts that Facebook’s interest in acquiring WhatsApp has more to do with the effectiveness of it to raise revenue outside of advertising.
The software is also expected to grow, as the company is looking for translators for a number of languages from Finnish to Urdu.