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Over 75s targeted by new idea

old man on phone Over 75s targeted by new idea Nowadays, mobile phones are mini computers. Research has found that those in older age groups are confused by smartphones, apps and the like.

As such, one enterprising organisation has decided to target the over 75s by offering them a product which does away with the all singing, all dancing smartphone. Instead, they can just make calls.

This new idea is in reality is going back to what mobile phones were invented for – to make calls on the go.

Age UK’s My Phone is a device that allows older people to make calls to a limited number of friends and family using an oversized button. The design is to help individuals who have poor eyesight.

Interestingly, the new phone is not bulky, as one would expect. It is apparently lightweight and the same size as a credit card, and comes in a variety of colours.

Oddly, there is no dialling tone, which could be a little off-putting. Reviewers also say that you have to wait a few seconds before the phone at the other end rings.

On a more positive note, the phone has a cord attached, allowing the user to put it round their neck. This is similar to the alarm devices that many old people wear in case of accidents.

The phone was manufactured on behalf of Age UK, which believes that My Phone will encourage the over 75s to join the rest of the country in using modern technology.

Age UK also thinks it could be a useful alternative to an alarm device.

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