HTC Expanding In 2011
Drew Bamford who heads HTC’s User Experience section told forbes.com that the company intends offering music and video on demand via HTC’s UI Sense. He said: “In the past year, Sense has escaped the phone. Before, Sense was the glue that tied together our Android, Windows and Brew phones. Now, Sense also lives on the web, which allows us to do cool stuff.”
Up to now this ‘cool stuff’ has revolved around things like helping people find their missing or lost handsets. However, now the company wants to extend it to offer content on users’ smartphones.
While music and video on demand is generally seen as the major factor, HTC also says that other ‘demand’ services will include books, newspapers and magazines using a built-in UI reader application. In Europe the reader will created in partnership with companies such as Kobo and Border’s Books.
The new services on offer by HTC also coincide with the development of the 4G network, which according to experts better responds to video and music ‘out of the box’ or on demand.
Bamford added: “At some point, you can imagine replacing your home Internet service with your 4G phone.”
Without doubt, HTC perceives its Sense UI is a major factor in future development. “We don’t plan on abandoning the foundation of Sense we’ve built so far,” Bamford concluded.