It seems HTC may be the latest mobile phone manufacturer to join the scramble to produce a new operating system.

The reason behind this is the company believes both Android and Windows Phone 7 have limitations for the things HTC want to do.

While HTC has manufactured a great many successful handsets in recent years, the company isn’t relying on this for future success, hence, the possibility of branching out into other avenues.

Whether HTC does eventually embark on this new venture will, according to analysts, depend on how much freedom Android and Microsoft will give the company.

Speaking with knowyourmobile.com, Drew Bamford, HTC’s director of User Experience said: “We will do everything necessary to create the best experience possible. Right now, working with Microsoft and Google is the best approach, but that might not be the case in the future.”

He continued: “I wouldn’t preclude HTC in the future doing something on a different operating system or even doing our own operating system.

“I don’t think that’s out of the question, because our goal is to address the needs of our users, and if we don’t have the freedom to do what we need to on a given platform we’ll try another platform or create our own.”

Obviously it will be some time (if ever) that HTC actually creates its own proprietary operating platform. In the meantime, the company will probably press for greater freedom. Some think Microsoft will be more forthcoming than Android.