Is a new war about to start?
With Christmas just around the corner, all manufacturers involved in making mobile devices will be hoping to benefit.
All three major companies – Apple, Microsoft and Google − are gearing up, it seems, to offer the consumer something new. Microsoft appears to be first off the mark with its Windows 8 software, while Apple will be hoping to put its recent debacle to the back of its mind and create something its customers can be proud of.
Google appears to be pushing its Android operating system with Jelly Bean as the main focus.
While all three are going for the Christmas market in a big way, there also appears to be a renewed war brewing. It started very recently when Apple lost a UK High Court action to Samsung. Apple accused Samsung of wilfully copying its technology, but the court disagreed.
This does not appear to have stopped Apple management having the last word, as a company spokesperson said: “So while the UK court did not find Samsung guilty of infringement, other courts have recognised that in the course of creating its Galaxy tablet, Samsung wilfully copied Apple’s far more popular iPad.”
The tablet has now become a major player in the mobile device market. Some experts believe that it could even overtake the smartphone; however, the cost of buying one is high and with the UK economy in the doldrums, sales may not be as great as hoped.
Apple has realised this and has now created a mini iPad, while many supermarkets have reduced tablet prices.