Map saga dampens Apple’s spirits
Apple’s fanfare at the release and sale of its latest phone – the iPhone 5 – was dampened sharply when it was discovered that its mapping technology was faulty.
Apple decided to ditch Google Maps in favour of its own mapping system, but it spectacularly failed when it was realised that the maps had so many faults on them they were not worth bothering with.
The company announced its decision to scrap Google Maps at its developer conference last June. While this raised quite a few eyebrows at the time, experts were not expecting what came last week.
Google Maps is now considered the standard by which all other mapping technologies should be compared. It has even overtaken Nokia’s own Ovi Maps.
What Apple failed to realise, however, is that Google’s product is a hard one to follow. By offering its own system as part of the release of the new iPhone, it will be put under the microscope.
Unfortunately for Apple, this has dented its reputation as a dependable manufacturer.
Apple has, however, been trying to distance itself from Google. The latter has been accused via its own mobile phone partner companies, such as Samsung, of stealing Apple patented technologies. As such, Apple has tried to develop a much more distinct corporate approach to everything it does. This, it seems, includes developing its own mapping technology.
What is more, Apple has also ditched Google’s YouTube service. An app for the latter was always available on every Apple device, but anyone purchasing the latest versions will no longer be able to access YouTube.