Old favourite back in a new form
Draw Something itself is not new. It is basically a digital version of the board game Pictionary. There are variations for use on Android and Apple devices, including the iPhone. The iPad version is called iCrayon.
ICrayon, however, is a little different to the traditional Draw Something program. The idea is that the more pictures correctly guessed, the more virtual money the players receive. In turn, players are able to exchange the money for particular features on the app, which they can unlock.
Wojtek Kolan, head of business development at thumbsUp!, said: “For the most imaginative of sketches, sometimes the humble index finger just doesn’t cut it.”
He added: “The iCrayon offers users a bit of precision with their iPad or iPhone – great for ‘touch typing’ or any kind of drawing program – while making them feel satisfyingly old-school.”
While an interesting way of keeping people entertained, experts have criticised the initial cost of iCrayon as being far more than it costs to simply unlock the features. The app is priced at £7.99.
iCrayon is one of a number of ideas currently floating around the digital market at the moment, all of which appear to be trying to cash in on the resurgence of drawing and colouring. The Galaxy Note, for instance, plays on this in its adverts on TV, where a stylus is used.