What Next For Google?
Google is expected to announce their new mobile phone very soon. It was supposed to be this week, but the death of Apple’s Steve Jobs is believed to be the reason for the cancellation of the company event.
The Nexus Prime along with Ice Cream Sandwich (the hybrid platform) may be Google’s next big things, but experts are already wondering what Google is going to manufacture now.
Of course, Google has already introduced a number of new Internet features including Google+, but with Google’s trail blazing attitude, the Nexus is unlikely to be last of its kind. However developing new handsets is one thing, what their specifications will be is quite another.
Consequently, it is believed by some commentators that Google may concentrate on developing its Android platform. For instance, in the USA Google has introduced Wallet technology which allows consumers to use third party gateway companies to pay for items from their handset. This isn’t the same exactly as near field communication, but it is a step ahead of the competition in how mobile phones could be used.
Furthermore, Google has a voice recognition service to rival Apple’s Siri. In fact reports suggest that Google’s version is actually better established in more countries that Siri.
One area where Google can improve however, according to technology experts is in how the software is used by consumers. Compared to Apple devices Google software tends to be less slick than Android; the interface on the iPhone for instance is regarded as being more intuitive. In short, commentators believe Google is likely to spend time improving all aspects of Android before developing new hardware. However the company could easily surprise everyone.