This page provides information about how SellMyMobile will use your personal data for legitimate purposes.
Companies must have a clear legal basis under which they can collect and use (process) your personal information.
When you use our website or any of our other services we may collect personal information about you. The type of personal information we collect will vary depending on the services you are using.
In many instances, we ask for your consent to process this information (for example, when you register to receive our email newsletters).
When we process a request from you to place an order with a recycler to recycle your mobile device, the legal basis under which we collect and use your personal information is that it is necessary for the performance of a contract or pre-contractual steps (we have to collect your details and pass them to the recycler so they might recycle your mobile device).
In other instances, the legal basis under which we collect and use your personal information is that it is necessary for our legitimate business interests. “Legitimate Interests” means the interests of our company in conducting and managing our business to enable us to give you the best service and the best and most relevant experience.
When we process your personal information for our legitimate interests, we have to consider and balance any potential impact on you (both positive and negative), and your rights under data protection laws. Our legitimate business interests cannot override your interests - we will not use your personal information for activities where our interests are overridden by any potential impact to you.
The section below details the personal information we process for our legitimate interests and how we use that information.
How we use your information for our legitimate interests
|How we use your personal information||Our legitimate interests|
|To improve our services – We may use your personal information to help us understand how people are using our website and services so that we may improve them.||We need to ensure that our websites and services work as effectively as possible. User behaviour analysis and visitor data enables us to ensure our services run at optimum performance and perform correctly.|
|To carry out research and analysis - We may use your personal information to perform research and analysis to help us better understand the mobile device recycling market.||Research and analysis enables us to develop new products and services for the benefit of our users and for the benefit of our group to ensure that it can operate effectively in a competitive market.|
|To tell you about our products and any special offers that may be of interest - When you provide us with your personal information we may ask your consent (or give you an opportunity to tell us you do not consent) to use it to send you additional information on other products and special offers from our group that may be of interest.||Current data protection laws allow us to use your personal information for the purposes of direct marketing. When you consent to receive marketing communications, we may combine this with behavioural data and your postcode (if you have provided it) to that we can make these communications more relevant.|