SellMyMobile legitimate interests notice

This page provides information about how SellMyMobile will use your personal data for legitimate purposes.


When you use our website, or any of our other services, we may collect personal information about you.  The type of personal information we collect will vary depending on the services you are using. Our privacy policy explains this.

Companies must have a clear lawful (legal) basis under which they can collect and use (process) your personal information.

In some instances, we ask for your consent to process this information (for example, when you register to receive our email newsletters).

In other instances, we have a legal obligation to process this information (for example, when you request a best price guarantee refund).

When we process a request from you to place an order with a recycler to recycle your mobile device, the legal basis under which we collect and use your personal information is that it is necessary for the performance of a contract or pre-contractual steps (we have to collect your details and pass them to the recycler so they might recycle your mobile device).

In all other circumstances, the legal basis under which we collect and use your personal information is that it is necessary for our legitimate business interests.  “Legitimate interests” means the interests of our company in conducting and managing our business to enable us to give you the best service and the best and most relevant experience.

When we process your personal information for our legitimate interests, we have to consider and balance any potential impact on you (both positive and negative), and your rights under data protection laws. Our legitimate business interests cannot override your interests - we will not use your personal information for activities where our interests are overridden by any potential impact to you.

The section below details the personal information we process for our legitimate interests and how we use that information.

You have a right to object to this processing and our privacy policy explains how you can do this.

How we use your information for our legitimate interests

How we use your personal information

Our legitimate interests

To analyse and improve our services

– We may use your personal information to help us understand how people are using our website and services so that we may improve them.

We need to ensure that our websites and services work as effectively as possible. User analysis and visitor data enables us to ensure our services run at optimum performance and perform correctly.

To carry out research and analysis

- We may use your personal information to perform research and analysis to help us better understand the mobile device recycling market.

Research enables us to develop new products and services for the benefit of our users and for the benefit of our group to ensure that it can operate effectively in a competitive market.

To fulfil a prize draw or competition entry -

If you enter one of our prize draws or competitions, we will use your email address (or postal address) to notify you if you win.

We provide prize draws and competitions to help build awareness of our brand and the services we offer. We hope that when you need to change supplier you’ll use our service. We use your email address to send you a prize if you are a winner.

To help you with an enquiry -

If you contact our team by phone or email, we will use your personal information to communicate with you and help sort out your enquiry.

We have a responsibility to efficiently respond to any query you might have. We want to provide the information and assistance you need so you can get the most from our services and build your trust in our brand.

To tell you about our products and any special offers that may be of interest

- When you provide us with your personal information we may ask your consent (or give you an opportunity to tell us you do not consent) to use it to send you additional information on other products and special offers

Current data protection laws allow us to use your personal information for the purposes of direct marketing. When you consent to receive marketing communications, we may combine this with behavioural data and your postcode (if you have provided it) to that we can make these communications more relevant.

Further information

Our full privacy policy explains how we collect; use; share; transfer; store; and protect your personal information.  It also explains how to contact us to find out what personal information of yours we hold; what we use it for; how you can correct any inaccuracies; and how you can request that we stop using it.