Brits’ Black Friday shopping list revealed… and how a quick rummage in your drawers could let you shop for ‘free’

Research from has revealed what is on the average Brits’ shopping list this Black Friday and how old handsets in the tech drawer could be the route to a Cyber Weekend shopping spree, absolutely free.

  • The top products Brits are hoping to get their hands on this Black Friday are; the iPhone XR, Dyson hairdryer, Boxer the Robot and the Charlotte Tilbury Beauty Advent Calendar
  • By recycling an iPhone 8 64GB, shoppers can afford to buy Bose wireless headphones, but trading in a Samsung Galaxy Note 9 128GB would cover the cost of a Samsung 49inch Smart TV
  • Two thirds of Britons prepare for Black Friday, reviewing deals from previous years and even booking time off work
  • 1 in 3 Britons will use Black Friday to shop around for cheaper mobile phone contracts, broadband offers and household finance savings

Kitchen appliances, toys and beauty products are set to be among the top must-haves, with hot properties including GHD Curve Curling Wand, L.O.L Surprise Pop-Up Store and Bose Wireless Headphones specifically.

Sixty six per cent of those polled said that they took steps to prepare for Black Friday, with saving money throughout the year (42%), reviewing deals from previous years to make predictions (28%) and booking time off work to be able to shop/find the best deals (12%) the most popular ways they made the most of the biggest shopping day of the year.

The must-have items that shoppers are most hoping to find at a bargain price this Black Friday were revealed to be kitchen appliances (51%), toys (49%) and beauty products (32%), but more specific go-to buys were named.

As well as high street hot properties, a savvy thirty four percent of consumers said they’ll be on the lookout for cheaper contracts and household money products this Black Friday too, with broadband (26%), mobile phone contracts (16%) on the list for review.

The team then matched the must-haves to the re-sell prices of popular handsets that would cover the cost of these buys so Brits can splash the cash virtuously, simply by raiding their old tech drawer.

Popular Black Friday 'Must Haves'

Handsets of these value

Samsung 49inch Smart TV -


Samsung Galaxy Note 9 128GB -


Dyson Hairdryer -


Sony Xperia XZ3 64GB -


GHD Curve Curling Wand -


Huawei Honor 10 128GB -


L.O.L. Surprise Pop-Up Store -


HTC One M8 -


My Lovely Unicorn Electric Ride-On -


Google Pixel 3 64GB -


Boxer the Robot -


Samsung Galaxy S6 32GB - 


Bose Wireless headphones -


iPhone 8 64GB -


Charlotte Tilbury Beauty Advent Calendar -


LG G6 64GB -


HP Full HD Laptop -


iPhone 7 Plus 256GB -


Cozmo the AI robot -


OnePlus 5T 128GB -


Nike (28%), Michael Kors (21%), Ted Baker (19%) and Adidas (15%) were revealed as the most popular fashion brands people are looking to target in this year’s Black Friday sales.

The survey also revealed regional product hotspots, with London proving to be the bargain fashionista capital of the UK, with Scotland looking to be savvy Santas ahead of December 25th.


Target product category


West Midlands



North East









Jack Webster, mobile expert from, said: “Like it or loathe it, Black Friday is the shopping event of the year, but with Christmas round the corner, raising the cash to take advantage of the bargains can be tricky. It’s great to see so many Brits setting money aside, but for those who haven’t, there are ways to unlock cash to get the best deals – and selling your old handsets is one of them. The average handset sold for £190 in 2017, so its worth having a look to see what yours might be worth.

“It’s easy to get wrapped up in the excitement of a big sales event like Black Friday, especially with the onslaught of advertising and publicity around it. However, particularly in the run up to Christmas, it’s important to exercise restraint and keep your spending to what you really need. But for savvy shoppers, who plan ahead and know what they’re looking for, it is a great time to make the most of bargains buys”